Nature. Design. Research. Writing. Community Impact.

Gilian Rappaport is an award-winning design researcher and strategist offering freelance, full-service branding capabilities. She has over a decade of experience directing businesses, organizations, and projects in the landscapes of personal care and wellness, climate and environmental impact, and education and art.

Research Services

Developing research designs and methodologies globally and locally in service to questions we are seeking to understand. Research can be conducted independently or as the first step in a branding process.

Strategy Services

Identifying community and audience motivations, wants, needs, and behaviors. Highlighting value in businesses, organizations, and projects. Understanding landscapes, defining communities and audiences, and creating actionable frameworks to communicate unique offerings. Built to be executed, often by Gilian with her robust set of collaborators spanning design, advertising, creative technology, and art.

Branding Services

Collaborating with designers, art directors, copywriters, creative technologists, and artists to define and articulate a brand’s core truths in alignment with the vision and opportunities. Unlocking resonant between the brand and community. Extending from research and insight development to activation concept and production of brand assets and experiences.