Capital Areas Immigrants' Rights (CAIR) Coalition: Immigration Impact Lab
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Washington DC-based nonprofit CAIR Coalition is at the forefront of challenging the disproportionate immigration detention and deportation consequences of state criminal convictions.
They invited me to consult on a new, pioneering initiative to increase access to impact litigation and criminal legal counsel, ultimately to improve the legal precedents protecting the rights and liberties of immigrants at risk in the United States. We highlighted the program's emphasis on experimentation and sharing of novel, cutting-edge methods, narratives and resources by naming it a "lab". This guided its development and was deployed across their website, emails, events, and social media content.
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Independent brand positioning, and strategic development of naming and communications, and pro-bono consulting with CAIR Coalition and the Immigration Impact Lab.
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Strategic consultation: Gilian Rappaport
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Images courtesy of CAIR Coalition and the Immigration Impact Lab.