The Workspace of Gilian Rappaport

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Over a long and productive relationship with home decor brand CB2, its offering became more modern. 

We helped evolve the brand to become more elevated and refined to mirror its product evolution. We created a new identity that spoke to the brand's core brand tenants and behaviors: to be bright, creative and inviting, while bringing a new level of sophistication and poise. 

Uncomplicated and friendly, the new logo now sits in a frame, which protects the name and brand values. The frame also acts as a window to its products. This logo was applied throughout all stores, online, and in packaging and print collateral. 

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Brand identity, logo design, creative testing, brick-and-mortar, and packaging with Mother Design / Mother New York, in collaboration with CB2. 

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Strategic direction: Daniel Timothy Edmundson; Strategy / Research: Gilian Rappaport; Creation direction: Mark Aver; Design Direction: Daniel Söderstedt