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Chopra
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For decades, Deepak Chopra has been a leading voice in health & wellness. In 2020, as a global pandemic fell over the world, the Chopra Center sought to reposition and rebrand itself to achieve greater relevance with a growing cohort of wellness-engaged customers. We joined Dan + Jason + Co to partner with Deepak and his leadership team to rebuild the Chopra brand and experience across every touchpoint.
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Audience Research; Audience Segmentation; Positioning; Brand Identity System; Mobile UI; Packaging; Organic Social; Paid Social; Brand Training
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Research: Gilian Rappaport; Brand Strategy: Dan Spiegel, Gilian Rappaport; Art and Design Direction and Creative Development: Dan + Jason + Co
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Images courtesy of Chopra and Dan + Jason + Co