Dame Products: Fin
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With Fin, the second product from Dame Products, the breakout feminist brand continues to uphold their promise of offering wearable toys for sex that are designed to feel like a part of you. This innovative approach to product development in the sex toy industry led to the brand raising over $1.2 million through crowdfunding and being pinned as a pioneer in the "female-led women's sexuality movement that has made its home in New York" (NYTimes).
Dame Products is all about simplicity, power, intuitive design, and fun. I consulted on the Kickstarter page - spanning the project description, video, and images - to bring this to life, merging a warm palette and accessible introduction to the features with playful textures and the human touch.
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Independent strategic consulting on crowdfunding campaign, activation, video, art direction, and messaging in collaboration with Dame Products.
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Strategic consulting: Gilian Rappaport; Design: Playlab.
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Images courtesy of Dame Products