HP: Keep Reinventing
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In 2015, the global technology giant HP split into two companies: HP Enterprise, which sells hardware and software for businesses and HP Inc., which sells personal computers and printers.
To establish the magnitude of this split as a new era for the brand, focused on innovation and capable of motivating consumers and internal employees alike, renowned agency gyro developed the global umbrella repositioning "Keep Reinventing". We crafted the narrative and platform, and applied it across all of HP's business units globally, driving work that came to life on all seven continents.
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Global strategy, and strategic development of narrative, creative platform, activation, video, digital, experiential, and print at gyro in collaboration with BBDO, 180LA, and HP.
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Chief Strategy and Innovation Officer: Auro Trini Castelli; Global Head of Strategy: Sean Bonthuys, Ambika Pai; Global Strategy: Gilian Rappaport, Mehdi Mollahasani, Tim Ryan, Liz Lee; Chief Creative Officer: Christoph Becker; Executive Creative Direction: Ronny Northrop
HP Reinventor Award
The HP Keep Reinventing Narrative Anthem
HP Reinvent Impact - HP Inc. (Sustainability)
HP Reinvent Mindsets - HP Inc. (Hiring Managers)
HP Reinvent Giving - HP Spectre x360 PC, 2017
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Images courtesy of HP, gyro, BBDO, 180LA, and Dan Clifton